Not Me That Went Viral Deluxe Edition Blu-ray

One day, a man is framed as a murderer on social media and becomes the target of an online firestorm. His desperate escape begins in a nonstop entertainment thriller whose nightmare could happen to anyone tomorrow.

Akinari Asakura's novel, nominated for the thirty-sixth Yamamoto Shugoro Prize, becomes a live-action film directed by Atsuhiro Yamada. Hiroshi Abe, winner of numerous film awards and an enduring presence in Japanese cinema, leads a cast including Mana Ashida, Taiyu Fujiwara, Kento Nagao and Yui Natsukawa. An ordinary sales manager at a major company suddenly has his personal information exposed online and finds himself pursued as a killer. Built around the everyday reality of social media, the film intertwines suspense, humor, family and society, asking questions of everyone living in the present day.

Taisuke Yamagata works for a major homebuilder. Without warning, photographs of a murdered female university student spread from a social-media account apparently belonging to him, framing him as the killer. He has always valued his family and work, and protests his innocence at this incomprehensible turn of events. But the internet bursts into flames within moments. An anonymous crowd races to identify his personal information, and he is pursued from every corner of Japan. A mysterious university student named Sakura follows him; student influencer Hatsuba, Aoe, a young employee of a business partner, and Taisuke's wife Fuyuko become entangled in the events. The situation takes an unpredictable course. To prove his innocence and find the real culprit, Taisuke begins a desperate flight for his life.

The deluxe edition contains the film, making-of footage, three stage-greeting collections covering the completion premiere, pre-release Burn It Up event and thank-you event, plus the trailer collection. An outer case and a 24-page booklet are included.